Not Another Generic Marketing Course

Give Me 7 Days.
I'll Make You Disgustingly Good at
Performance Marketing.

Inside this program, you'll learn the exact system I've developed over the past five years while working with some of the MENA region's biggest agencies and managing more than $10 million in ad spend for global brands.

No more relying on guesswork or random tactics. You'll learn how to build the right strategy, analyze your data, optimize confidently, and scale what works, so you can generate more consistent and predictable results.

Lifetime access · Agency Toolkit included · Direct mentor access
$10M+ Ad spend managed
30+ Brands worked with
5+ Years agency experience

Brands I personally launched campaigns for

Calvin Klein Gucci Lacoste Hugo Boss Yas Island Ferrari World Warner Bros Nakheel Infiniti Krispy Kreme

Where You Are Now.
Where You'll Be in 7 Days.

This isn't another course filled with theories you'll never use. It's a practical system designed to change how you plan, analyze, optimize, and scale your Meta Ads campaigns.

Right Now
After 7 Days
✕Launching campaigns with no clear strategy.
→
✓Building a strategy around your audience and goals.
✕Testing random creatives and audiences.
→
✓Knowing exactly what to test and why.
✕Staring at Ads Manager, unsure what matters.
→
✓Reading the data and knowing what to fix.
✕Making decisions off emotion or one bad day.
→
✓Making decisions off data and patterns.
✕Struggling to explain results to clients or your team.
→
✓Explaining your strategy with confidence.
✕Unsure when or how to scale.
→
✓Scaling winners without breaking performance.
✕Depending on luck for good results.
→
✓Following a system built for consistent results.

Here's What You
Will Learn

One skill, taught completely. Click any module to see exactly what's inside.

The 5-Step Campaign System
01 — Plan
  • About Myself
  • The Right Media Buying Mindset
  • Funnel Stages Explained
  • Cold Audience Targeting (TOF) — How to Reach New People
  • Warm Audiences (MOF) — How to Retarget People Who Showed Interest
  • Hot Audiences (BOF) — How to Convert High-Intent Users
  • Creative Strategy by Temperature (What Creatives Work for Each Stage)
  • How To Set Your Budget
  • Calculating Your Break-Even ROAS & CPA
  • Pacing Sheet & How To Use It
  • Building a Data-Driven Media Plan
  • Avatar Framework
  • How to Plan Your Copywriting and Communication
  • High-Converting Ad Copy Frameworks
  • Offer Framework
  • High-Converting Offers Playbook
  • How to Research and Track Your Competitors' Ads
02 — Execute
  • Setting Up Your META Ad Account
  • META Ads Campaign Structure Overview
  • Navigating the META Ads Manager Dashboard
  • Campaign Level Setup Explained
  • Ad Set Level Setup Explained
  • Ad Level Setup Explained
  • Reach & Frequency Campaign Setup
  • What is a Media Plan & How To Read it
  • Executing a Media Plan
  • Instagram Follower Growth Campaign – Live Setup
  • Video Views Campaign – Live Setup
  • WhatsApp Messages Campaign – Live Setup
  • META Lead Generation Campaign – Live Setup
  • Performance Goals Deep Dive
  • Cost Cap Bidding Explained
  • Bid Cap Bidding Explained
  • Frequency Cap vs Target Frequency Explained
  • Dynamic Creative Explained
  • Cold Audience Content: How to Attract & Engage Cold Audiences
  • Warm Audience Content: Turning Interest into Real Buying Intent
  • Hot Audience Content: How to Drive Conversions & Sales
  • Introduction to Lead Generation
  • Lead Acquisition Methods
  • Setting Up High-Converting Instant Form Campaigns
  • Setting Up Website Lead Generation Campaigns
  • Sales Funnels For Lead Generation
  • Key Metrics To Track & Optimize For Lead Generation
  • Calculate Your Budget to Sale
03 — Analyze
  • Metrics Introduction & Meaning
  • Campaign Objective vs Key Metrics
  • Marketing Funnel - Hidden Section Revealed
  • Metrics Formulas
  • Customizing Dashboard Metrics
  • How to Pull Reports from META Ads Manager
  • Breakdown Analysis Explained
  • Creating Pivot Tables for META Ads Analysis
04 — Optimize
  • Optimizing Your Campaigns Performance
  • Audience Issues That Kill Performance
  • Managing Budget Controls at Campaign and Ad Set Level
  • How To Increase Your ROAS
  • The Optimization Decision Tree
  • The Optimization Decision Tree in Action
  • Creative Performance Lifecycle
  • Why Your Campaigns Don't Scale (And How to Fix It)
  • The Breakdown Effect - Stop Turning OFF The Wrong Ad
  • Understanding Ecommerce Metrics That Actually Matter
  • Customizing Your Ads Manager Dashboard
  • How To Create a High Converting Product Page
  • Breaking Down a High-Converting Product Page
  • How To Increase Average Order Value
05 — Scale
  • What Testing Actually Means in META Ads
  • What Can You Test on META Ads?
  • How to Structure a Proper Testing Campaign
  • The Testing Framework I Use
  • A Complete Decision System For Testing & Scaling
  • Scaling Vertically & Horizontally
06 — Bonus & Extras
  • The Freelancer Mindset Shift
  • Ways To Get Clients
  • Getting Clients To Come To You
  • The Outreach Message That Actually Gets Replies
  • Call #1: The Diagnostic That Builds Instant Trust
  • Call #2: Where the Deal Actually Gets Closed
  • What To Charge (And How To Say It With Confidence)
  • META Ads Mastery: Final Evaluation
  • META Ads Templates Library (550+)
  • Viral Hooks Ideas Library
  • High-Converting Video Ad Ideas

See what
members have to say.

H
Hinnaowii
2+ years experience — agencies & groups
★★★★★

"No matter how much you think you know, this course shows you that its never enough. Even after 2 years in working with meta ads in groups & agencies, and taking official meta courses, it never came close to this course. Why? Simply because this course didnt teach me only which buttons to click, but it trained me on how to think, analyze, and execute. And that mindset & knowledge was what allowed me to double the results for myself & for my clients. And even after the course, it never stopped there; Maher always was someone i could reach out to whenever i was lost in mind, and he always had the right way to fix it & was a huge supporter. If you aren't grabbing the chance: you're losing out. Especially for the knowledge you're getting, the pricepoint is an absolute STEAL."

Doubled results — for himself and clients
B
Bahaa Bounassif
Mentorship Student — Beginner, running ads for his own business
★★★★★

"This course is great! Definitely recommended for anyone looking to run Meta ads not just media buyers. I myself am a beginner who wanted to run ads for my own business. Maher starts with the basics and makes his way thoroughly and carefully to advanced levels covering strategic analytical thinking which makes you plan, test, and analyze like an experienced media buyer. I was able to determine serious leaks and issues in my ad account since day 1 and am still seeing performance increases over time. Also, you're getting more value here where you get access to the discord community, 1-on-1 call and support from Maher, and the fact that he is always adding and updating with more content and lessons. It shows sincere dedication to sharing his knowledge and experience with you."

Serious leaks found in ad account since day 1
A
Abdallah Kobrosli
$30K+ ad spend managed
★★★★★

"If you think you know everything about Ads Manager, think again! I've managed over $30k in ad spend, but Maher's course still gave me fresh strategies that I hadn't seen anywhere else. My ads have improved significantly since finishing the course. Highly recommended for both beginners and seasoned pros!"

$30K+ managed — still learned new strategies
K
Karim
Student
★★★★★

"I liked the course because it was straight to the point, and put me in the mindset of a real performance marketer. The most beneficial part for me was after launching the ads. How to analyze the ads metrics and make tweaks/changes to improve the performance overall. I would definitely recommend this course to someone who either wants to work as a performance marketer, or someone who is trying to scale his business through paid media, as it equips you with the right skill set and mindset."

Mindset of a real performance marketer
O
Omar acoume
Mentorship Student — Experienced with Facebook Ads
★★★★★

"This course honestly exceeded my expectations. Everything was explained in such a smooth, natural way that anyone, no matter their level, can easily understand and apply it. But what truly made the difference for me wasn't just the content… it was the support. Maher goes above and beyond with real follow-ups. The 1:1 meetings where he personally reviewed and helped optimize my ad accounts were incredibly valuable. On top of that, the private Discord community keeps you constantly updated with everything happening on Meta, while also giving you a space to learn from others and grow together. I came into this course with solid experience in Facebook Ads… but after going through it, I can confidently say I've leveled up. I no longer see myself as just someone who runs ads. I now think and operate like a performance marketer. If you're serious about mastering Meta Ads and actually getting results, I 100% recommend this course."

Leveled up — thinks like a performance marketer now
N
Nagham Yehya
Student
★★★★★

"The course is highly informative and covers everything related to Meta ads, along with valuable free templates. The most important part is the consultation aspect—Maher provides personalized ideas and advice tailored specifically to your business."

Personalized advice tailored to your business
S
Sergio Ghanem
Student
★★★★★

"Genuinely enjoyed the course, you can tell it is built from real life experience, not recycled content. Everything is structured around execution not just theory. It is very clear and simple. I would definitely (and already did) recommend maher's course to others"

Built from real experience, not recycled content
N
Nour S
Student
★★★★★

"Very beneficial course full of knowledge and value. Everything is very well explained with clear real life examples. This course really helped me in strategizing better and organizing my thoughts and paid ads approach. Also the support I received from Maher is truly appreciated. I definitely recommend this course."

Helped organize strategy and paid ads approach
A
Ali Abdo
Media buyer
★★★★★

"el course b3a2ed b kl shi from A to Z ma fi tfsile ma mere2 fiha w 8er 3n el documents w el templates w el excel sheets l bsahlo el sh8l as a media buyer ele sene bsht8l b hl majel ktir stfdt w ktir 7a 2e2edar hasen mn 2odorate w tri2t tfkire la b3dn"

Real media buyer — major improvement in approach

Two packages.
One system.

Whether you prefer to learn independently or want a mentor in your corner — the 5-Step Campaign System is at the core of both.

Core
For those who prefer to learn independently and implement at their own pace.
$300
One-time · Lifetime access
✓ Full META Ads Mastery program — 80+ lessons
✓ Discord community access
✓ Lifetime access to current content
✓ The Agency Toolkit
✕ Future course updates
✕ 3x 1:1 Sessions with Maher
✕ WhatsApp direct support
✓

The guarantee: Go through the full course, implement the frameworks, and if you don't walk away feeling more confident and equipped to run better campaigns — you get a full refund. No games, no fine print.

Common Questions

Is this for beginners or experienced media buyers? +
Both. Beginners get the full foundation from zero. Experienced buyers consistently find strategies and frameworks they've never seen — even after managing significant ad spend.
How is this different from other META Ads courses? +
Most courses teach platform mechanics. This program teaches you how to think, plan, execute, and optimize like an agency media buyer — built on 5+ years managing $10M+ in real ad spend across 30+ brands at Omnicom and Initiative.
What does "ongoing support" actually mean? +
Active Discord community with real answers, direct WhatsApp access to Maher, and live sessions when needed. You're not left alone after purchasing — this is a done-with-you journey.
How do I pay for the course? +
Payment is done through Whish or OMT. After you apply, Maher will reach out on WhatsApp and walk you through the payment steps personally.
Will I get lifetime access and future updates? +
Yes. You get lifetime access and all future updates are included. The course will continue to expand with new lessons and will eventually cover other platforms like Google Ads.
What if I don't get value from the course? +
Go through the full course, implement the frameworks, and if you don't walk away feeling more confident and equipped to run better campaigns — you get a full refund. No games, no fine print.
Is the content up to date? +
Yes. The course reflects how META works today — post-algorithm updates, broad targeting, creative-led strategy. And as a member, you get updates as things evolve.
How does the enrollment process work? +
Fill in the application form by clicking any "Join" button on this page. Maher will reach out on WhatsApp within a few hours to answer any questions and guide you through enrollment and payment. No pressure — just next steps.

Your Move.

You visited my website for a reason. You have a problem you want to solve.

But since you've reached the bottom of this page, it probably means you're hesitating. Thinking. Still not sure.

Maybe you've already taken a course before and didn't get the results you wanted.

Maybe you're thinking, "Is this the right time to invest in this?"

Or maybe you're simply trying to talk yourself out of it:

"Next month."

"Let's wait."

"Maybe later."

Here's my promise to you:

I built this system so you don't have to figure it out alone. Every framework, every lesson, every process comes from what I actually use managing real ad accounts — not theory, not guesswork.

This isn't a "buy it and go figure it out yourself" type of program. Whether you go through it independently or want direct support along the way, it's built to get you real results, not just information.

Now, it's your decision. Do you want to spend another month waiting for the perfect time? Or do you want to take action and start today?

Lifetime access · Agency Toolkit included · Direct mentor access